Case study · Six months
5 Stars Roofing: Six-Month Roofing SEO Case Study
Period: January 15 – July 15. Source: Lead Engine's published roofing SEO results.
Summary
Over six months, Lead Engine Roofing SEO (operated by Lead Engine Sales and Marketing) worked on 5 Stars Roofing's site foundations and service-area coverage. Monthly organic visits rose from 347 to 521, 15 target keywords reached Google's first page with the highest at position 3, and nine location pages were added for areas the company serves.
Numbers
Baseline and endpoint
| Metric | Start (Jan 15) | End (Jul 15) |
|---|---|---|
| Organic visits per month | 347 | 521 |
| Backlinks | 431 | 624 |
| Referring domains | 245 | 361 |
| Authority Score (Semrush, third-party) | 10 | 16 |
| Target keywords on Google page one | — | 15 |
| Highest target keyword position | — | 3 |
| New location pages | — | 9 |
| AI mentions / citations / cited pages | — | 5 / 4 / 4 |
Jan 15
347
Jul 15
521
About +50% over the six-month period.
Work
What we did
- Site foundations: technical issues addressed using the checklist on our roofing SEO audit page.
- Service-area coverage: nine new location pages for areas the company genuinely serves, following the approach on roofing SEO content.
- Links and mentions: growth in backlinks and referring domains through relevant sources; see roofing link building.
- AI visibility: mentions and citations tracked across ChatGPT and Google AI features.
Context
Limits of this case study
This is one roofing company in one market over one six-month period. Organic visits and keyword positions are visibility measures; the published source does not report calls, booked jobs or revenue, so we don't claim them. Results depend on market competition, the site's starting condition and the company's own operations. Individual results vary.
View the published source on Lead Engine Sales and Marketing
30-minute strategy call
Wondering what's realistic in your market?
We'll look at how you show up today, which markets matter most, and whether your territory is open. Scope and pricing are set on the call.