Guide · Buying
How to Choose a Roofing SEO Company
Questions to ask any roofing SEO provider, including us, before you sign.
By the Lead Engine Sales and Marketing team · Updated
Quick answer
Choose a roofing SEO company that can explain exactly what it will deliver, shows dated and sourced results, works with one roofer per market or discloses competitors, lets you own your accounts, and doesn't guarantee rankings. This guide from Lead Engine Roofing SEO, operated by Lead Engine Sales and Marketing, lists the questions that separate those providers from the rest.
Questions
Ten questions to ask
- What exactly will you deliver each month? Look for specific items, not “ongoing optimization.”
- Do you work with other roofers in my market?
- Can I see results with dates and sources? Compare with how we present our roofing SEO results.
- Who owns the website, Google Business Profile, analytics and content? It should be you.
- How do you build links? Paid links and networks are a risk; see roofing link building.
- What will you look at first? A credible answer starts with an audit; see roofing SEO audit.
- How will you handle service-area pages? Mass city pages are a red flag.
- How do you report? Ask for a sample report.
- What's the contract length?
- What do you need from me? Good SEO needs your photos, job details and answers.
Red flags
Warning signs
| Claim or practice | Why it's a concern |
|---|---|
| Guaranteed #1 rankings | No one controls Google's results |
| Hundreds of city pages | Thin, duplicated pages rarely help and can hurt |
| Provider owns your profile or site | Makes switching difficult; see our switching guide |
| Reviews written for you | Violates Google's policies |
| Reports with traffic only | Says nothing about inquiries or jobs |
Proposal
What a credible proposal includes
- A summary of your current position (baseline)
- Top priorities and why
- Specific deliverables for the first months
- How results will be measured and reported
- Price, term and what happens if you stop
You can compare any proposal against our roofing SEO process and our notes on what drives roofing SEO cost.
Worksheet
Provider evaluation worksheet
Score each provider 0 (no), 1 (partly) or 2 (clearly yes) on each line. Use it to structure comparison, not as a formula.
| Criterion | Evidence to ask for | Score |
|---|---|---|
| Clear deliverables | Written first-period scope | 0–2 |
| Verifiable results | Dated, sourced case studies you can check | 0–2 |
| Territory policy | Stated policy on competing clients | 0–2 |
| Ownership | Accounts and content in your name | 0–2 |
| Reporting depth | Sample report covering inquiries | 0–2 |
| Local approach | Explanation of profile and area page approach | 0–2 |
| Fit | Experience with roofing or similar local services | 0–2 |
Proof checks
How to check a provider's proof
- Case studies name the period measured and the data source.
- Results are labeled by layer: impressions, clicks, inquiries or jobs.
- Short comparisons are labeled as short.
- Appointment-setting or ad results aren't presented as SEO results.
- You can see the client's site or profile to confirm they exist.
If you're also deciding between provider types, see agency vs freelancer and agency vs in-house. Before signing, use the contracts and ownership checklist.
30-minute strategy call
Ask us these questions on a call.
We'll look at how you show up today, which markets matter most, and whether your territory is open. Scope and pricing are set on the call.