Services · Audit
Roofing SEO Audit
Before writing a single page, find out what's holding the site back. This is the checklist we work through.
Quick answer
Checklist
What the audit covers
1. Crawling and indexing
- Are your important service and area pages indexed? Are junk pages indexed instead?
- Robots.txt and noindex rules blocking the wrong pages
- Broken internal links, redirect chains and pages returning errors
- Sitemap accuracy
2. Duplication and canonicals
- Near-identical city pages competing with each other
- The same page reachable at several URLs (with and without trailing slash, www, parameters)
- Canonical tags pointing to the right version, and to the page itself where appropriate
3. Site performance
- Core Web Vitals on mobile, where most homeowner searches happen
- Heavy images, slow page builders and third-party scripts
4. Service architecture
- One clear page per service and intent, or several pages fighting for the same search?
- Residential and commercial content separated where buyers differ
- Internal links that lead visitors (and crawlers) from general to specific pages
5. Local and company-fact consistency
- Name, address, phone and service area consistent across site, Google Business Profile and directories
- Structured data matching visible content
- A clear, factual company description that AI assistants can rely on
Output
What you receive, and how we prioritize
The audit output is a short, ranked list. Each item states the problem, why it matters for roofing searches, the fix, and the effort involved.
| Priority | Typical examples | Why first |
|---|---|---|
| Fix now | Important pages not indexed, site-wide noindex, broken key forms or phone links | Blocks everything else |
| Fix next | Duplicate city pages, canonical errors, slow mobile templates | Wastes effort and dilutes relevance |
| Build | Missing service pages, thin area pages, weak internal linking | Where growth comes from once the foundation works |
| Maintain | Minor warnings, image alt text, small redirects | Worth doing, rarely urgent |
For O'Danny Boy Builders, early work included a 200-point audit, Core Web Vitals and schema fixes; see that case study.
After the audit
What happens next
Audit fixes feed directly into the content plan described in roofing SEO content, and both are part of the wider roofing SEO process. If you're switching providers, the audit also captures your baseline; see switching roofing SEO companies.
Related reading
30-minute strategy call
Want to know what's holding your site back?
We'll look at how you show up today, which markets matter most, and whether your territory is open. Scope and pricing are set on the call.