Guide · Buying & ROI
Roofing SEO: A Sample First 90-Day Plan
What the first three months of roofing SEO can look like, phase by phase, so you know what to expect, what to check and what you need to supply.
By the Lead Engine Sales and Marketing team · Updated
Quick answer
Read this first
What this plan is, and isn't
Illustrative plan — not a client case study or fixed deliverables promise. The real plan is written after an audit of your site, profile and markets, and the order or volume of work can change.
Use it to judge any provider's proposal, including ours: each phase should produce work you can see and evidence you can check yourself. For how we sequence the work overall, see our roofing SEO process.
Days 1–30
Phase 1: baseline, access and audits
| Item | Detail |
|---|---|
| Tangible deliverables | Written baseline (Search Console, analytics, Business Profile, priority-search positions); access checklist; technical audit; local audit; a ranked list of fixes |
| Evidence to check | Baseline dated and saved where you can see it; you are owner or admin on every account; audit items each name a URL or setting |
| Client input | Account access through user invitations (never shared passwords), list of services you want more of, genuine service area, any past provider notes |
| Dependencies | Access to the website platform and Business Profile; slow access delays every later phase |
Audit scope is described on our roofing SEO audit page. If you're coming from another provider, the switching checklist covers what to secure first.
Days 31–60
Phase 2: priority pages, profile accuracy and tracking
| Item | Detail |
|---|---|
| Tangible deliverables | Highest-priority technical fixes; new or rewritten service pages for the jobs you want; accurate Business Profile categories, services and hours; consistent core listings; call and form tracking |
| Evidence to check | Published page URLs; profile edit history; listing URLs; a test call and test form that appear in reporting |
| Client input | Job photos you have rights to, answers about how you do the work, approval of drafts, confirmation of service area |
| Dependencies | Draft approval speed; platform limits; Google verification or edit review on the profile |
“Legitimate coverage” means pages for services and areas you genuinely serve, not mass city pages. See service pages and service-area pages.
Days 61–90
Phase 3: assess inquiries, iterate, earn mentions
| Item | Detail |
|---|---|
| Tangible deliverables | First comparison against the baseline; review of inquiry quality; adjusted priority list; supporting pages or project evidence; outreach for mentions you can legitimately earn (suppliers, associations, local organizations) |
| Evidence to check | Report shows the same measures as the baseline; inquiries separated from traffic; mention URLs listed |
| Client input | Which inquiries turned into estimates (where you track it), feedback on lead quality, contacts for supplier or association listings |
| Dependencies | Enough time for Google to recrawl changed pages; your ability to report estimates; third parties agreeing to list you |
What a monthly comparison can look like is shown in the sample monthly report. Mentions are covered on roofing link building.
Variations
How priorities change by company type
| Company type | Phase 1 emphasis | Phase 2 emphasis | Phase 3 emphasis |
|---|---|---|---|
| New roofing company | Company facts, domain and account setup, Business Profile verification | A small set of core service pages; first listings | Early indexing checks; plan other channels while search builds (new companies) |
| Established residential roofer | Find what already earns impressions; fix duplicates and technical issues | Improve existing pages before adding new ones; profile accuracy | Compare inquiries to baseline; expand to genuine nearby areas |
| Commercial focus | Separate commercial and residential intent in the audit | Roof-system and maintenance pages for systems you install | Project evidence and qualification of inquiries (commercial roofing SEO) |
Expectations
Why 90 days is a checkpoint, not a finish line
Google has to recrawl and reassess changed pages, and competitors keep working too. Some technical fixes show up in indexing reports within weeks; more qualified calls usually take longer and vary by market. Neither rankings nor inquiries are guaranteed within 90 days. Read how long roofing SEO takes for the dependencies.
- Every phase lists work you can open and inspect
- The day-90 report uses the same measures as the day-1 baseline
- Changes to the plan are explained in writing
Related reading
30-minute call with our team
Want a plan written for your market?
On a 30-minute call we look at your current search visibility, discuss local competitors and agree three priorities. A written plan follows only if we're a fit.