Guide · Switching
Switching Roofing SEO Companies
A practical checklist so you don't lose rankings, data or access when you change providers.
By the Lead Engine Sales and Marketing team · Updated
Quick answer
Step 1
Ownership and access
| Asset | What to confirm |
|---|---|
| Domain name | Registered in your company's name; you have the registrar login |
| Website hosting and CMS | Admin access in your name, not only the agency's |
| Google Business Profile | You are the primary owner |
| Google Analytics | You have administrator access |
| Google Search Console | You are a verified owner |
| Call tracking numbers | Who owns the numbers, and whether they can be ported |
| Content and photos | You can keep and reuse pages and images created for you |
Step 2
Export a baseline
- Last 12–16 months of Search Console performance (queries and pages)
- Analytics traffic by channel and landing page
- Business Profile performance (calls, website clicks, directions)
- Current rankings for your priority services and areas, if available
- Backlink and referring-domain counts from any tool you use
Without a baseline, the next provider can't show what changed. We record one at the start of every engagement; see our process.
Step 3
Retain valuable URLs
Use the Search Console export to list pages that bring impressions, clicks or links. Keep those URLs where possible. If a page must move or merge, redirect it permanently (301) to the closest matching page, not the homepage.
Step 4
Migration and redirect checks
- Map every old URL to a new one before launch
- Test redirects after launch, checking for chains and loops
- Confirm no accidental noindex or robots.txt block on the new site
- Resubmit the sitemap in Search Console
- Watch indexing and traffic closely for the following weeks
These checks are part of a roofing SEO audit.
Step 5
Provider handover
Ask the outgoing provider for a list of work done, any links or listings they built (with logins where applicable), and any tracking or scripts installed on your site. Keep the conversation factual. Then compare candidates using how to choose a roofing SEO company.
Related reading
30-minute strategy call
Thinking of switching? Let's review your setup.
We'll look at how you show up today, which markets matter most, and whether your territory is open. Scope and pricing are set on the call.