Roofing SEO Glossary

When an AI answer links to your page as a source. Different from an AI mention, where your company is named without a link.

Your company named in an AI assistant's answer, with or without a link.

A third-party metric from Semrush estimating a domain's overall strength. Not a Google measurement.

A link from another website to yours.

A tag telling search engines which URL is the main version of a page when similar versions exist.

Google's measures of page loading, responsiveness and visual stability.

When a search engine's bot visits and reads your pages.

Your free business listing that appears in Google Maps and the local pack.

The number of times your pages appeared in search results, whether or not anyone clicked.

A search engine's database of pages it may show. A page that isn't indexed can't rank.

A link from one page on your site to another, helping visitors and crawlers find related pages.

The map with a short list of businesses shown for many local searches, such as roofing services.

Unpaid search results, as opposed to ads.

A call or form from a real prospect, in your service area, about a service you offer.

A permanent forward from an old URL to a new one, preserving most of its value.

A distinct website linking to yours. Ten links from one site count as one referring domain.

Code that describes a page's content to search engines, such as your organization or services.

A page showing your work and knowledge in a specific area you genuinely serve.

A plan grouping searches by intent so each intent has one main page.